Netflix, the streaming giant, has transformed the way we consume audiovisual content. The story of Netflix is a fascinating saga that begins with a revolutionary idea.
From DVD rental to the Streaming Revolution
Founded in 1997 by Reed Hastings and Marc Randolph, Netflix began as an online DVD rental service. However, everything changed in 2007 when the company introduced its streaming service, enabling subscribers to watch movies and series instantly via the Internet.
The Magic Recommendation Algorithm
Netflix's success is largely based on its recommendation algorithm. By analyzing viewing habits, Netflix offers personalized suggestions, keeping users engaged and encouraging exploration of new content.
Massive investment in Original Content
Netflix has also revolutionized the industry by investing massively in original content. Successful series such as "Stranger Things" and "The Crown" have helped build subscriber loyalty while attracting new audiences.
Global expansion and market domination
With its rapid international expansion, Netflix has succeeded in becoming the world leader in streaming, surpassing even some of the major TV networks. Its presence in over 190 countries is testament to the power of the platform's global strategy.
In short, the creation of Netflix illustrates how an innovative idea, combined with constant adaptation to market trends, can transform a small DVD rental company into a global entertainment behemoth.